CLIF Bar Whey Protein

Concepted product photography and motion assets for CLIF Bar® Whey Protein’s new packaging refresh. CLIF Bar® Whey Protein is a crispy, light-textured bar that is very functional and used by consumers as a meal replacement or tide-me-over while on-the-go snack.

Adobe Illustrator and Adobe Photoshop

Art Director: Ashley Andrews
Designers: Kate Chuang and Ashley Okuno
Photographer: Maren Caruso
Food Stylist: Alicia Deal
Prop Stylist: Sara Guido-Laaska

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CLIF Bar® Coffee Collection

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CLIF® Whole Lotta Product Launch