CLIF Bar Thins
Product Launch

Concepted and art directed product and lifestyle photography for the launch of CLIF Bar® Thins, alongside leading the design of static and animated digital marketing assets. CLIF Bar® Thins are a brand-new crispy, crunchy way to CLIF®. With 2 Thins, 100 calories, and 5g of sugar per pack, they’re a deliciously crispy, crunchy anytime—and anywhere—snack.

Adobe Illustrator, Adobe InDesign and Adobe Photoshop

Art Director: Ashley Okuno
Designers: Kate Chuang and Ashley Okuno
Product Photographer: Maren Caruso
Food Stylist: Alicia Deal
Prop Stylist: Sara Guido-Laasko
Photo and Video Post-Production: Mackenzie Mathis

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Sunday Riley DTC Campaign

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CLIF Bar® Social